Jay Matos

Jay creates stronger communities, profitable businesses, and happier people. With a strategic and ethical mindset, Jay adeptly balances his political and business acumen, making him a formidable force in both arenas.
iPhone mockup

About Jay

About Jay

Jay Matos is a highly accomplished business consultant with a deep understanding of cannabis laws, rules, and regulations across the local, state, and federal level. With over a decade of experience, Jay has dedicated himself to serving as an advocate, educator, and lobbyist for Nevada's cannabis industry, working closely with government officials to shape ordinances, regulations, policies, and procedures. One of Jay's notable achievements includes his instrumental role in the passage of Senate Bill 374 in 2013, which legalized medical marijuana in Nevada.

Through his expert lobbying efforts, Jay secured the necessary votes and played a pivotal role in bringing about this significant legislative change. Since 2017, he has served on the prestigious Clark County Green Ribbon Advisory Panel, actively contributing to the creation of key regulations governing cannabis in Clark County.

As a consultant, Jay offers a wide range of services to corporations, industry associations, and non-profit organizations. His expertise spans licensing, location selection, and operational aspects. Acting as a liaison between businesses and government officials, Jay works diligently to find positive solutions for licensing, compliance, change of ownership, investments, greenhouses, dispensaries, cultivation, distribution, labs, and production.

He has a proven track record of navigating legal obstacles, securing privileged licenses and special permits for communities that may initially be resistant, and obtaining zone variances through direct access to relevant government departments. Jay's areas of expertise encompass consulting and brand interstate mobilization, skillfully managing publicity through community relations, crisis management, and risk assessment. He possesses an in-depth understanding of regulatory frameworks and ensures compliance for licensing applications, smooth transfers of ownership, change of location processes, fine reduction, and the identification and acquisition of suitable business properties. 

Recognized as an authority in the field, Jay is a sought-after speaker at local town halls, private workshops, and national conferences focused on cannabis law regulation, business operations, and public reform. Through his speaking engagements, he actively contributes to the dissemination of knowledge and promotes informed discussions on crucial industry topics. With a wealth of knowledge, a proven track record, and an unwavering commitment to the growth and success of businesses in the cannabis industry, Jay Matos continues to make a profound impact. Through his expertise and collaborative approach, he drives positive change, fosters compliance, and propels the industry forward in a dynamic and ever-evolving landscape.


Victoria Seaman

City Council Woman

"I am always happy to see Jay on my calendar because I know solutions are at hand. When Jay is involved things get done."

Tick Segerblom

Clark Country Commissioner
Former State Senator

"Licensing is designed to protect the public and establish standards to serve the needs of the community. Jay has a good understanding of government regulations both State and Local he is a valuable asset on your team."

Kema Ogden

Executive Director of Community Outreach Medical Center
Board Member of Doctors for Cannabis Regulation (DFCR)

"Jay Matos has played an integral part in the development of my business. While working with Jay, I could always expect a high level of professionalism, attention to detail, and efficiency. He cares about the success of his clients and I would recommend his services to any business professional and/or company."

Click Clark

Business Developer at EFFECTIVE SOLUTIONS, LLC

"Jay displays excellent management skills dealing with high level government entities and company employees. Jay is highly effective in managing multi-million dollar budgets and creating customer satisfaction levels exceeding 95% rating."

Shaudell Newsome

Small Business Administration National Champion of The Year

"Jay has an awesome spirit of service. I am so impressed with his knowledge of marketing. I would recommend his service to anyone."


Government Affairs I CPSA

The primary purpose of the Alliance is to facilitate the promotion of legislation and ordinances that positively impact Nevada as a whole. The Citizens Public Safety Alliance consists of some of the sharpest mind's in the state working towards a better future.

View Website

Government Affairs I CannabisPAC

Raising money to help educate local, municipal, state and federal governments and government officials on good practices for cannabis businesses, and for forward thinking rules and regulations to form a successful, thriving and safe cannabis industry.

View Website

Founder I Highway Enterprises

Highway Enterprises is committed to building long-term relationships with clients by maintaining transparency and integrity in all our dealings, and providing personalized attention and support. They focus on fundamentals, active management, and invest into emerging markets with a long-term perspective.

View Website

Founder I The Highway Company

The Highway Company is a private firm that is in multiple states, owns several hometown favorite brands, and is providing the most lucrative ground floor opportunity in the cannabis industry.

View Website

Founder I Nubes Dispensary

Nubes has infused Hispanic heritage into a locally owned and support New Mexico dispensary. As a way to help local businesses recover financial losses sustained during the pandemic, they have allocated a substantial amount of our sales space to local vendors. Along with a one of a kind mercado style dispensary, they also offer a wide array of locally crafted food and merchandise.

View Website

Jay Matos I Public Speaker

Jay is a remarkable public speaker, captivating audiences with his eloquence and commanding presence on stage. His ability to seamlessly blend humor and wisdom engages listeners from all walks of life, leaving a lasting impact on their hearts and minds. With his exceptional storytelling skills and genuine passion for the subject matter, Jay effortlessly inspires, motivates, and empowers individuals to embrace positive change and strive for their full potential.